Hisense U7K [U7, U75K] Review (55U7K, 65U7K, 75U7K, 85U7K) (2024)

Curved No

From the front, the TV has a premium design that looks great in any room. It has thin bezels on three sides, with a thicker, but still thin, bottom bezel. The feet are slim and don't take up much space. From the back, the TV has visible screws (shown here) around its border, which look a bit cheap overall.

—

Uniformity Pictures N/A

—

—

Wall Mount VESA 400x300

The back has a flat metallic top part and a thicker plastic housing on the bottom half. There's a built-in subwoofer (seen here) on the bottom section. Most of the inputs are side-facing and aren't set into the TV, so they're easy to access unless you have the TV mounted flush against the wall. There are clips built into the feet to help with cable management.

—

Borders 0.39" (1.0 cm)

—

Max Thickness 2.91" (7.4 cm)

—

The TV has decent build quality. There's a bit of flex in the plastic portion of the back of the TV, but this isn't uncommon and won't cause any issues. The feet are sturdy and support the TV well, but there's some wobble front to back. More worryingly, the TV creaks when it wobbles, which is slightly concerning. Our unit also has 10 dead pixels/dirt around the top of the screen, but they're not visible from a normal viewing distance.

—

Contrast

Native Contrast

The Hisense U75K Series has a fantastic contrast ratio with local dimming enabled, leading to deep blacks in a dark room, even when bright highlights are shown on the screen. With local dimming disabled, the TV's contrast ratio is good, but blacks are raised and appear washed out when bright highlights are present. If you want a similar TV with even better contrast, check out the Sharp AQUOS XLED FV1.

—

The Hisense U7K has decent blooming performance. There's some visible blooming around bright highlights or in dark areas when they're next to brighter ones.

—

Local Dimming

Backlight

Dimming Zones Count Of Tested TV

Overall, the TV's processing keeps up well with fast-moving objects. Still, the leading edge of bright, moving objects is noticeably dimmer, and fast-moving objects leave a visible trail.

—

Switching to Game Mode doesn't result in any noticeable difference in dark scene performance.

—

Hallway Lights (~1950 cd/m²)

Yellow Skyscraper (~700 cd/m²)

Landscape Pool (~300 cd/m²)

Peak 2% Window

Peak 10% Window

Peak 25% Window

Peak 50% Window

Peak 100% Window

Sustained 2% Window

Sustained 10% Window

Sustained 25% Window

Sustained 50% Window

Sustained 100% Window

Automatic Brightness Limiting (ABL)

—

Hallway Lights (~1950 cd/m²)

Yellow Skyscraper (~700 cd/m²)

Landscape Pool (~300 cd/m²)

Peak 2% Window

Peak 10% Window

Peak 25% Window

Peak 50% Window

Peak 100% Window

Sustained 2% Window

Sustained 10% Window

Sustained 25% Window

Sustained 50% Window

Sustained 100% Window

Automatic Brightness Limiting (ABL)

—

600 Nit Tracking Delta

1000 Nit Tracking Delta

4000 Nit Tracking Delta

The TV has decent PQ EOTF tracking, but all scenes appear brighter than the content creator intended. There's a smooth roll-off as content approaches the TV's peak brightness, more so with content mastered at 4000 nits, ensuring that fine details are preserved.

—

Real Scene Peak Brightness

Peak 2% Window

Peak 10% Window

Peak 25% Window

Peak 50% Window

Peak 100% Window

Sustained 2% Window

Sustained 10% Window

Sustained 25% Window

Sustained 50% Window

Sustained 100% Window

Automatic Brightness Limiting (ABL)

—

Wide Color Gamut

DCI P3 xy

DCI P3 uv

Rec 2020 xy

Rec 2020 uv

The Hisense U7K TV has an excellent HDR color gamut. It has fantastic coverage of the commonly used DCI-P3 color space, although there are small tone mapping errors with most colors. The TV also has good coverage of the wider Rec. 2020 color space, but again, with frequent tone mapping errors with most colors.

—

1,000 cd/m² DCI P3 Coverage ITP

10,000 cd/m² Rec 2020 Coverage ITP

White Luminance

Red Luminance

Green Luminance

Blue Luminance

Cyan Luminance

Magenta Luminance

Yellow Luminance

The TV has great color volume. It displays a wide range of colors at all luminance levels, and dark saturated colors are displayed well thanks to the TV's excellent contrast.

—

White Balance dE

Color dE

Gamma

Color Temperature

Picture Mode

Color Temp Setting

Gamma Setting

The Hisense U75K has excellent pre-calibration accuracy. Gamma is close to the 2.2 target for a moderately lit room, and the white balance is great, with minor accuracy errors in bright whites and mid-grays. Color accuracy is excellent, although saturated blues have noticeable tone mapping errors. The color temperature is fantastic; neither too warm nor too cold.

—

White Balance dE

Color dE

Gamma

Color Temperature

White Balance Calibration

Color Calibration

—

50% Std. Dev.

50% DSE

5% Std. Dev.

5% DSE

The TV has decent gray uniformity. There's some vignetting in the corners, and the right side of the screen has a green tint, while the left side veers towards pink. These uniformity issues are noticeable in large areas of bright, uniform color, like when watching sports or browsing the web. There's visible banding in near-black scenes, with a greenish tint towards the right side of the screen.

—

Std. Dev.

Native Std. Dev.

The TV has fantastic black uniformity. With local dimming disabled, there's a bit of backlight bleed, especially visible in the upper right corner of the screen, but it's not too distracting. Enabling local dimming almost completely eliminates the backlight bleed.

—

Color Washout

Color Shift

Brightness Loss

Black Level Raise

Gamma Shift

The TV has an inadequate viewing angle. The image fades and looks washed out as you move even slightly off-center. This makes it a poor choice for a wide seating arrangement, as anyone sitting off-center sees a degraded image. If you have a wide seating arrangement, a TV with a wide viewing angle, like the Vizio Quantum Pro QLED, is a better choice.

—

Screen Finish

Total Reflections

Indirect Reflections

Calculated Direct Reflections

The TV's reflection handling is fantastic. Its finish reduces the impact of reflections enough that this TV can easily handle even very bright rooms.

—

100% Black to 50% Gray

50% Gray to 100% White

100% Black to 50% Red

50% Red to 100% Red

100% Black to 50% Green

50% Green to 100% Green

100% Black to 50% Blue

50% Blue to 100% Blue

The TV has decent HDR gradient handling. There's some banding in dark grays, reds, and greens, as well as in bright blues. Other color gradients have minimal banding.

—

Smoothing

Detail Preservation

This TV has very good low-quality content smoothing. It's great at avoiding macro-blocking in dark scenes and preserves fine details well.

—

—

Subpixel Layout

Type LED

Sub-Type

The TV uses a BGR (blue-green-red) subpixel layout. For multimedia usage, this doesn't cause any issues, but it causes text clarity issues when you use this TV as a PC monitor. There are easy workarounds for these issues, however, and you can read about them here.

—

80% Response Time

100% Response Time

—

Flicker-Free

PWM Dimming Frequency

Like most TVs on the market, this TV uses pulse width modulation (PWM) to dim the backlight. It flickers at 4000Hz in all picture modes and at every brightness level, but it isn't noticeable.

—

Optional BFI

Min Flicker For 60 fps

60Hz For 60 fps

120Hz For 120 fps

Min Flicker for 60 fps in Game Mode

The TV has an optional backlight strobing feature, commonly known as black frame insertion. This feature is meant to reduce persistence blur and improve the appearance of motion. It works on the Hisense at both 60Hz and 120Hz, leading to a sharp image, but at the cost of some image duplication.

—

Motion Interpolation (30 fps)

Motion Interpolation (60 fps)

The TV has an optional motion interpolation feature to interpolate content up to 120 fps. It works decently well with slower content, like slow panning shots, but there's a lot of artifacting the moment the action ramps up.

—

Frame Hold Time @ 24 fps

Frame Hold Time @ 60 fps

The TV's good response time results in an overall adequate stutter performance. There's some noticeable stutter in slow-panning shots in 24p content, like movies.

—

Judder-Free 24p

Judder-Free 24p via 60p

Judder-Free 24p via 60i

Judder-Free 24p via Native Apps

The TV automatically removes judder from any source, ensuring a smooth movie-watching experience.

—

Native Refresh Rate

Variable Refresh Rate

HDMI Forum VRR

FreeSync

G-SYNC Compatible

4k VRR Maximum

4k VRR Minimum

1080p VRR Maximum

1080p VRR Minimum

1440p VRR Maximum

1440p VRR Minimum

VRR + Local Dimming Yes

—

1080p @ 60Hz

1080p @ 60Hz Outside Game Mode

1080p @ 120Hz

1080p @ 144Hz

1440p @ 60Hz

1440p @ 120Hz

1440p @ 144Hz

4k @ 60Hz

4k @ 60Hz + 10-Bit HDR

4k @ 60Hz @ 4:4:4

4k @ 60Hz Outside Game Mode

4k @ 60Hz With Interpolation

4k @ 120Hz

4k @ 144Hz

8k @ 60Hz

—

Resolution 4k

480p @ 59.94Hz (Widescreen)

720p @ 59.94Hz

1080p @ 60Hz @ 4:4:4

1080p @ 120Hz

1080p @ 144Hz

1440p @ 60Hz

1440p @ 120Hz

1440p @ 144Hz

4k @ 60Hz

4k @ 60Hz @ 4:4:4

4k @ 120Hz

4k @ 120Hz @ 4:4:4

4k @ 144Hz

8k @ 30Hz or 24Hz

8k @ 60Hz

—

Auto Low Latency Mode (ALLM)

4k @ 120Hz

1440p @ 120Hz

1080p @ 120Hz

HDR

VRR

The TV takes full advantage of the PS5, with 4k @ 120Hz support on HDMI ports 3 and 4 and variable refresh rate (VRR) support.

—

Auto Low Latency Mode (ALLM)

4k @ 120Hz

1440p @ 120Hz

1080p @ 120Hz

HDR

VRR

The TV can take full advantage of the Xbox Series X|S consoles, with 4k @ 120Hz support on HDMI ports 3 and 4, as well as variable refresh rate (VRR) support with both AMD FreeSync and HDMI Forum VRR. Alongside the Hisense U8/U8K, it's one of the few TVs on the market that does Dolby Vision at 4k @ 120Hz.

—

HDR10

HDR10+

Dolby Vision

HLG

HDMI 2.0 Full Bandwidth

HDMI 2.1 Class Bandwidth

CEC Yes

HDCP 2.2 Yes (HDMI 1,2,3,4)

ATSC Tuner

USB 3.0

Variable Analog Audio Out Yes

Wi-Fi Support Yes (2.4 GHz, 5 GHz)

The TV has HDMI 2.1 bandwidth on HDMI ports 3 and 4, with both supporting up to 4k @ 144Hz. Unfortunately, HDMI 3 is the eARC port, so you lose one HDMI 2.1 port when you plug a soundbar into the TV. It has an ATSC 3.0 TV tuner, so it streams 4k content over-the-air. Its wireless tuner supports the Wi-Fi 6E standard, so it can use the 6GHz spectrum with compatible devices.

—

—

HDMI 4

USB 2

Digital Optical Audio Out 1

Analog Audio Out 3.5mm 1

Analog Audio Out RCA 0

Component In 0

Composite In 1 (adapter required, not incl.)

Tuner (Cable/Ant) 1

Ethernet 1

DisplayPort 0

IR In 0

—

ARC/eARC Port

eARC: Dolby Atmos Over Dolby Digital Plus

eARC: Dolby Digital Plus 7.1

eARC: LPCM 7.1 Over Dolby MAT

eARC: Dolby TrueHD 7.1

eARC: DTS:X Over DTS-HD MA

eARC: DTS-HD Master Audio 7.1

eARC: LPCM Channels (Bitstream)

ARC: Dolby Digital 5.1

ARC: DTS 5.1

Optical: Dolby Digital 5.1

Optical: DTS 5.1

The TV supports eARC and can pass advanced DTS and Dolby formats from a connected source to your soundbar or sound system without reducing audio quality.

—

Low-Frequency Extension

Std. Dev. @ 70

Std. Dev. @ 80

Std. Dev. @ Max

Max

Dynamic Range Compression

The TV's frequency response is okay overall. There's very little bass, although it's alright for a TV. Dialogue is clear and easy to understand, but there's a pretty significant dip in the mid-to-high treble range. It's not very noticeable with most content, however.

—

Weighted THD @ 80

Weighted THD @ Max

IMD @ 80

IMD @ Max

This TV has decent distortion performance. There's some audible total harmonic distortion, but mainly at high volume levels; it's not noticeable at moderate volume.

—

Smart OS Google TV

Version 12

Ease of Use

Smoothness

Time Taken to Select YouTube

Time Taken to Change Backlight

Advanced Options

The TV uses version 12 of Google's popular Google TV OS. It's relatively easy to use and especially fast and smooth, with a large selection of apps.

—

Ads

Opt-out

Suggested Content in Home

Opt-out of Suggested Content

Like most TVs on the market, this one has ads throughout the interface, and you can't disable them.

—

App Selection

App Smoothness

Cast Capable

USB Drive Playback

USB Drive HDR Playback

HDR in Netflix

HDR in YouTube

The TV has a great selection of streaming apps, with every popular streaming app being present. The interface is very smooth and pleasant to use.

—

Size

Voice Control

CEC Menu Control

Other Smart Features

Remote App Hisense RemoteNOW

The TV comes with a great remote. Like most modern remotes, it lacks a numpad, and there are quick-access buttons to popular streaming services. The remote has a built-in mic, and so does the TV for hands-free voice control, giving you access to Google Assistant and Alexa. You can ask the TV to search for content, open apps, ask for the time or the weather, and switch inputs.

—

There's a button underneath the center of the TV to turn the TV on/off and switch inputs. There's a switch seen on the right side of the above photo to turn off the mic built into the TV if you're concerned about privacy.

—

—

Power Consumption 59 W

Power Consumption (Max) 183 W

Firmware V0000.01.00R.N0705

—