New! Learn more about the two-hour, self-paced Generative AI for Educators course.
Digital training courses and tools to help your small business adapt, grow, and better serve your community
More Digital Coaches to help small businesses across the U.S.
We’re expanding the Grow with Google Digital Coaches program to help more U.S. small businesses learn new skills to grow.
Cybersecurity and Your Small Business
A cyber attack is one thing you shouldn’t have to worry about - but in today’s digital-first world, it’s important to be aware and prepared. Watch our on demand workshop to get cybersecurity tips and best practices for your business.
Kickstart your business idea!
Watch our newest under-the-hood YouTube series where 6 small business owners lay bare the decision-making process. Learn how to hone your skills and get your businesses off the ground with real-world examples.
Explore Google Career Certificates
Flexible online training programs designed to put you on the fast track to jobs in high-growth fields. Explore Google Career Certificates in fields like Cybersecurity, Digital Marketing & E-commerce, IT Support, Data Analytics, Project Management, and more.
WHAT CAN WE HELP YOU WITH?
I want to
- be found online
- sell online
- reach more customers
- work remotely
Get your business online and improve your presence
Your customers are online, so having a strong online presence is important — even if your business doesn't sell on the web. Learn ways to strengthen your online presence with these easy-to-use tools.
1.9 billion
Monthly direct connections driven by Google
Google helps drive over 1.9 billion direct connections monthly, including phone calls, messages, requests for directions, and bookings for American businesses.
QUICK WAYS TO START
Be found on Google
Search and Maps
Google My Business
Local Opportunity Finder
Claim your free Business Profile on Google
Set up your free Business Profile to help people searching for you or near you find and engage with your business on Google Search and Maps.
Enhance your Business Profile on Google
Keep your business details up to date, respond to customer reviews, post updates, add photos, and more.
Build and improve
your website
Google Domains
Test My Site
Create a memorable URL, email address and website
Buy a domain with Google Domains and create an online home for your business with a website, custom email (name@your-company.com), and more. Starting at $12/year.
Get tips to improve your site's performance
Test My Site is an easy way to measure your site's performance across devices such as mobile and desktop, providing you with a list of specific fixes.
Get marketing materials for your business
Free Marketing Kit
Make your business easier to find with Search Engine Optimization
SEO
Improve your organic discoverability
Strong search engine optimization (SEO) can help improve where you appear in Google's organic listings. Make your content more prominent to searchers and search engines through SEO.
QUICK WAYS TO START
Be found on Google
Search and Maps
Google My Business
Local Opportunity Finder
Claim your free Business Profile on Google
Set up your free Business Profile to help people searching for you or near you find and engage with your business on Google Search and Maps.
Enhance your Business Profile on Google
Keep your business details up to date, respond to customer reviews, post updates, add photos, and more.
Build and improve
your website
Google Domains
Test My Site
Create a memorable URL, email address and website
Buy a domain with Google Domains and create an online home for your business with a website, custom email (name@your-company.com), and more. Starting at $12/year.
Get tips to improve your site's performance
Test My Site is an easy way to measure your site's performance across devices such as mobile and desktop, providing you with a list of specific fixes.
Get marketing materials for your business
Free Marketing Kit
Create free personalized marketing materials
Share what makes your business great with free customized posters, videos, social assets, and more — featuring reviews and updates from your Business Profile on Google.
Make your business easier to find with Search Engine Optimization
SEO
Improve your organic discoverability
Strong search engine optimization (SEO) can help improve where you appear in Google's organic listings. Make your content more prominent to searchers and search engines through SEO.
SMALL BUSINESS TRAINING
Learn how to be found online
Video Lesson
Beginner
Set up an online business
Make it easier for customers to shop with you
Grow your sales by connecting with shoppers online, optimizing your e-commerce site, and making it faster and safer to pay.
5.5X
Project revenue increase during COVID-19
Small businesses using e-commerce are 4.5X more likely to report an increase in traffic and 5.5X more likely to project revenue increase during the COVID-19 crisis.
QUICK WAYS TO START
Connect with shoppers on Google
Google Shopping
Show your products in free product listings on the Google Shopping
Get free exposure to millions of people who come to Google every day for their shopping needs.
Host classes, consultations, and appointments online
Google My Business
Give customers a faster
way to pay
Google Pay
Quicker and safer checkout for your customers
Google Pay gives your customers a faster, safer way to pay that’s free for both you and your customers.
Improve your retail website
Grow my store
Quick and easy evaluation of your retail website
We'll analyze your retail site, give you an overall score, and offer you detailed insights and recommendations to help you strengthen your business.
QUICK WAYS TO START
Connect with shoppers on Google
Google Shopping
Show your products in free product listings on the Google Shopping
Get free exposure to millions of people who come to Google every day for their shopping needs.
Host classes, consultations, and appointments online
Google My Business
Let people know you conduct business online
Highlight your fully remote and real-time services, such as classes, appointments, or consultations using Google My Business.
Give customers a faster
way to pay
Google Pay
Quicker and safer checkout for your customers
Google Pay gives your customers a faster, safer way to pay that’s free for both you and your customers.
Improve your retail website
Grow my store
Quick and easy evaluation of your retail website
We'll analyze your retail site, give you an overall score, and offer you detailed insights and recommendations to help you strengthen your business.
SMALL BUSINESS TRAINING
Learn how to sell online
2-min Tutorial
Beginner
How do I tell customers my business sells gift cards, and accepts donations?
Reach more customers in more places
Whether you’re looking to drive traffic to your website or through your door, learn where your potential customers are with these free tools — and reach them with advertising that fits your business and budget.
$385 billion
Economic activity for 1.4M American businesses
In 2019, Google Search, Google Play, YouTube, and Google advertising tools helped provide $385 billion of economic activity for more than 1.4 million American businesses, nonprofits, publishers, creators, and developers.
QUICK WAYS TO START
Understand your
customers better
Google Analytics
Make better business decisions with analytics
When it comes to doing business online, every dollar counts. Making the right decisions on where to spend your budget can make a difference. Google Analytics is a free and easy way for business owners to get the insights they need to improve their customer experience and make confident, impactful decisions that drive better business results.
Reach and connect with more customers
Google Ads
Local Services by Google
Grow your business with Google Ads
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, such as clicks to your website or calls to your business.
Get more leads for the services you offer
Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your service area, and you only pay if a customer calls you directly through the ad.
Be seen where everyone is watching video
YouTube ads
Expand your business
to new markets
QUICK WAYS TO START
Understand your
customers better
Google Analytics
Make better business decisions with analytics
When it comes to doing business online, every dollar counts. Making the right decisions on where to spend your budget can make a difference. Google Analytics is a free and easy way for business owners to get the insights they need to improve their customer experience and make confident, impactful decisions that drive better business results.
Reach and connect with more customers
Google Ads
Local Services by Google
Grow your business with Google Ads
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, such as clicks to your website or calls to your business.
Get more leads for the services you offer
Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your service area, and you only pay if a customer calls you directly through the ad.
Be seen where everyone is watching video
YouTube ads
Reach the people who matter most
YouTube ads can help you connect with people who are interested in what you have to offer. From sports fans to fashionistas and everyone in between, people come to YouTube to find content they love.
Expand your business
to new markets
Market Finder
Find growth opportunities nationally and internationally
Use this free tool to identify potential markets, discover helpful operational information, and start selling to customers at home and around the world.
Run your business from anywhere
We make it easy to transition from the office to home. Find everything you need to stay connected and productive.
5 million
Businesses globally turn to Google Workspace
More than 5 million businesses globally turn to Google Workspace to collaborate and get to get work done.
QUICK WAYS TO START
Get secure video conferencing
Google Meet
Secure video meetings for teams and businesses
Help your team stay securely connected with enterprise-grade video conferencing built on Google’s robust and secure global infrastructure. Meet is included with Google Workspace, Google Workspace Essentials, and Google Workspace for Education.
Get professional email for your business
Gmail
Secure business email and more
Gmail makes it easier to stay on top of the work that matters. With secure, ad-free email as a foundation, you can also chat, make voice or video calls, and stay on top of project work with shared files and tasks — all right in Gmail.
Access your files
from anywhere
Google Drive
Store, access, and share your files in one secure place
Store any and every file. Access files anytime, anywhere from your desktop and mobile devices. Control how files are shared.
Collaborate and work
from anywhere
Google Workspace Essentials
Work faster, work smarter
Boost teamwork with a secure, integrated workspace that includes Google Meet video conferencing, Drive file storage, and collaborative Docs built in. It is free through September 30
QUICK WAYS TO START
Get secure video conferencing
Google Meet
Secure video meetings for teams and businesses
Help your team stay securely connected with enterprise-grade video conferencing built on Google’s robust and secure global infrastructure. Meet is included with Google Workspace, Google Workspace Essentials, and Google Workspace for Education.
Get professional email for your business
Gmail
Secure business email and more
Gmail makes it easier to stay on top of the work that matters. With secure, ad-free email as a foundation, you can also chat, make voice or video calls, and stay on top of project work with shared files and tasks — all right in Gmail.
Access your files
from anywhere
Google Drive
Store, access, and share your files in one secure place
Store any and every file. Access files anytime, anywhere from your desktop and mobile devices. Control how files are shared.
Collaborate and work
from anywhere
Google Workspace Essentials
Work faster, work smarter
Boost teamwork with a secure, integrated workspace that includes Google Meet video conferencing, Drive file storage, and collaborative Docs built in. It is free through September 30
SMALL BUSINESS TRAINING
Learn how to work remotely
ACCESS TO EXPERTS
Additional support for your business
events
Get the most out of digital tools with expert tips and best practices
Tune in to virtual workshops and events.
Learn more
digital coaches
Get training from a Digital Coach
Black and Latino small businesses: Join us for digital skills workshops, hands-on coaching, and opportunities to meet and learn from successful businesses in your community.
Learn more
google for small business
Get a personalized plan to reach your goals
Answer a few questions and we'll build a custom plan of Google products for your business.
ADAPTING WITH DIGITAL
Celsious
Corinna and Theresa Williams are the co-founders of Celsious, a premium sustainable garment care provider and New York’s first laundromat-café located in Williamsburg, Brooklyn. When the COVID crisis began, they pivoted their business to support social distancing and serve frontline workers and groups with special needs. They also created a “Laundry Love” fund, which is a pay-it-forward fund to help neighbors in need. They used Google tools to post updates, communicate changes and target new customers by spreading awareness. Celsious has proven they are New York-tough!
We implemented a booking system via Google My Business which allows us to set up priority appointments
Corinna and Theresa Williams
ADAPTING WITH DIGITAL
The Spice House
- Charlie Mayer loves to cook and always has. So, when he had an opportunity to take over a 60-year-old spice business called The Spice House, he couldn’t say no. Charlie recalls the onset of the COVID-19 crisis as a scary and uncertain time. Thankfully, customers were ready to reconnect with their love of cooking in quarantine, and sales exploded online. The business began shipping at unprecedented levels with more orders than any other time in its history. The most important change for the company's operations overall was to optimize internet sales, in-store pickups, and customer service operations and communications, with some help from Google Workspace and Google Ads.
The kind of sales we’ve seen are just orders of magnitude larger than anything we would have expected — and there is no way we could’ve done so well if the company were not as digitally connected as it is.
Charlie Mayer
ADAPTING WITH DIGITAL
Sunrise Coffee
Juanny Romero, a former barista, opened her first coffee shop on the first day of the Great Recession of 2008. She now owns three cafes and couldn’t think of anything she’d rather be doing. “During the good times, it’s great to be CEO because you get to drink coffee and talk,” Juanny says. “But when a crisis hits, all eyes turn to you.” And so, when the COVID-19 pandemic came to Las Vegas, it was initially terrifying. Juanny knew she had to find a way to keep her company solvent. She also began using Google Ads to bring in more customers. “The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”
I feel like I discovered a superpower when I found these digital tools, and I’m excited to continue using them to enhance my company and community.
Juanny Romero
ADAPTING WITH DIGITAL
Morgan Miller Plumbing
Morgan Miller Plumbing used to advertise the same way as other plumbing companies: in the Yellow Pages. The company instead turned to digital marketing and increasingly found its voice — and more business — online. Stella Crewse was Morgan Miller’s operations manager when the company’s then-owner, Jeff Morgan, decided to go into retirement, and Stella stepped up to lead the 23-year-old business. Stella led her company to use the full menu of Google Workspace products to share documents and stay organized. All of this was important as our nation moved into lockdown. Stella’s company had already moved just about all its operations online well beforehand, from accounting to dispatching. “Everything was digital, so we were able to maintain operations seamlessly,” Stella says.
This experience has given us the confidence that we will be able to continue operations seamlessly no matter what comes our way.
Stella Crewse
The power of small business resilience
Google Economic Impact
See the impact small businesses in your state are having with the help of Google tools.
Increasing Capital and Capacity
Read the impact report for the Grow with Google Small Business Fund and OFN Grant Program funded by Google.org.
Digitally Driven Report
Learn how digital tools are helping small businesses adapt and grow across the country during COVID-19.
Google Economic Impact
See the impact small businesses in your state are having with the help of Google tools.
Increasing Capital and Capacity
Read the impact report for the Grow with Google Small Business Fund and OFN Grant Program funded by Google.org.
Digitally Driven Report
Learn how digital tools are helping small businesses adapt and grow across the country during COVID-19.
